90% The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
75% That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown: 50% watch business-related videos on YouTube 65% visit the marketer’s website after viewing a video
80% According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact: 26% looked for more information about the subject of the video 22% visited the website named in the ad 15% visited the company represented in the video ad 12% purchased the specific product featured in the ad